The present paper makes a comparative analysis to understand the impact of New Media (Facebook Twitter, WhatsApp, Snapchat) on the status of women in India and Turkey as well. New media refers to all applications and websites or blogs that enables people around the globe to interconnect via the internet, chat, and share content, video call among much other functionality which it offers to its users. Some of the common and widely used new media platforms include Facebook, Twitter, WhatsApp, Snapchat among many others. It is estimated that almost a quarter of the world’s population is now on Facebook. New media is one of the powerful emerging tools across the globe. These social networking sites not only paved a way for communicating across the globe but they have played a major role in empowering women, encouraging the civic participation among women in Western, Middle East and Asian countries. New media often aims to challenge existing powers to represent marginalized groups of women and to substitute horizontal linkages among communities of interest. It is dedicated to democratization of communication and new media provides an alternative viewpoint, different information and interpretations of the world that cannot be found in the mass media. Social networking sites like Twitter and Facebook are useful tools for people who want to support for important causes or engage with the public about a topic of interest. New media activism and organizing online are great tools for women looking to reach a broad audience quickly, and many women have already made notable achievements. The main objective of new media towards changing status of women is to support social struggles, awaken women’s consciousness to their subordination, advocate and defend rights. It also aims to promote various group reflections and popular communication. New media provides an alternative platform to voice the difficulty of women against various marginalization and atrocities done to them. It connects the weaker sections of the society which are deprived of their will to fight against their basic human rights. This paper focuses on how new media can be used to change the status of women in conservative cultures of India and Turkey. Thus, the paper will highlight the positive perspectives of new media as a developmental tool to portray and resonate the views and ideas of the oppressed and marginalized women at the grass root level. The paper is based on information and content gathered through critical analysis of available related literature which has been simultaneously assisting in exploring the impact of new media on the status of women.
New Media, Women Empowerment, India, Turkey
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