Pune is called as fast-growing city, where India’s one of the known universities exists, where a huge IT hub is developed. Many students and people from all parts of the country are coming for taking education and to settle in their career. Hence, Pune is now a city with various language people coming all over India. These people like to know about their cities and happening around them hence, they depend upon various sources of information. It is said to be an internet and social media age. Everyone is now used to access newspapers and magazines on their PC and mobile phones hence, in this fast growing digital world Newspapers are trying hard to retain their readers. Youngsters are more attracted towards mobile phones, internet and television. They find it more easy to access all information with these medium. And hence, the newspaper managers feel it important to understand the trends of these youngsters and make necessary changes in contents, presentation of news, photo gallery etc. In the present study researcher is trying to understand the relevance of Newspapers in today’s age of Internet, Mobile and Digitalization. Where in feedback is taken from college students in Pune city and analyzed in detail. A descriptive type of research is proposed for this study.
Newspapers, magazines, consumer behavior, websites
International Journal of Trend in Scientific Research and Development - IJTSRD having
online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International
Journal which provides rapid publication of your research articles and aims to promote
the theory and practice along with knowledge sharing between researchers, developers,
engineers, students, and practitioners working in and around the world in many areas
like Sciences, Technology, Innovation, Engineering, Agriculture, Management and
many more and it is recommended by all Universities, review articles and short communications
in all subjects. IJTSRD running an International Journal who are proving quality
publication of peer reviewed and refereed international journals from diverse fields
that emphasizes new research, development and their applications. IJTSRD provides
an online access to exchange your research work, technical notes & surveying results
among professionals throughout the world in e-journals. IJTSRD is a fastest growing
and dynamic professional organization. The aim of this organization is to provide
access not only to world class research resources, but through its professionals
aim to bring in a significant transformation in the real of open access journals
and online publishing.