This comprehensive review explores the dynamic landscape of post-marketing surveillance and drug safety monitoring, delving into key aspects from definitions to emerging trends. The discussion encompasses the importance of drug safety monitoring in ensuring patient well-being, highlighting the significance of real-world evidence, artificial intelligence, and patient-centric approaches. Case studies provide valuable insights into both successful surveillance instances and lessons learned from challenges. Anticipated developments in the field are examined, underscoring the transformative impact on patient care and industry practices. The conclusion summarizes key takeaways and issues a call to action for stakeholders to embrace enhanced drug safety practices in this evolving landscape.
Post-marketing surveillance, drug safety monitoring, real-world evidence, artificial intelligence, patient-centric approaches, regulatory compliance, case studies, emerging trends, patient care, pharmaceutical industry
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