Big data is the datasets that are so large and complex that conventional methods and hardware for collecting, sharing, and analyzing them are impossible. The use of big data is a trend that results in amassing massive amounts of information and data from digital platforms and applications generated in a wide variety of industries such as healthcare, pharmaceuticals, business analytics, and advertising. By adopting big data, the pharma sector can drive improvements at each step of the drug development process. In pharmaceuticals, the importance of big data has boomed over the past decade due to the incorporation of high performing automation processes. Big data is changing the way drugs are developed. This paper provides an overview of recent developments in big data-related deals within the pharmaceutical industry.
big data, big data analytics, pharmaceutical industry
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