We are living in the era of digitalization and the internet. The world is adapting to new technologies like artificial intelligence, Internet of things and big data analysis. Industries and business world is focusing on adapting computer based processes due to several business benefits. In this paper we focus on the study of artificial intelligence in marketing, its impact on marketing. Artificial Intelligence (AI) expert systems are sophisticated software applications designed to mimic the decision-making abilities of a human expert. This paper explores the architecture, functionalities, applications, and challenges associated with AI expert systems. By understanding these systems, researchers and practitioners can better leverage their capabilities for various industrial, medical, and business applications.
Artificial intelligence, digitalization, marketing, big data analytics, machine learning
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