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International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
             Detection System aims to address these gaps by leveraging a   counterfeit logos:
             combination  of  AI,  web  scraping,  and  advanced  image     Feature Extraction:
             recognition techniques to provide a scalable and efficient   ·
             solution for detecting counterfeit logos.             The CNN extracts visual features like:
                                                                   o  Shapes and patterns.
             III.   PROPOSED WORK                                  o  Fonts and typography.
             The  proposed  Fake  Logo  Detection  System  combines   o  Colors and gradients.
             Artificial Intelligence (AI) and web scraping techniques to   o  Symmetry and alignment.
             identify counterfeit logos efficiently. This system is designed
                                                                  Training:
             to automate the detection process by analyzing the design   ·
             features of logos and comparing them with authentic ones   The model is trained using a labeled dataset to classify
                                                                   logos as authentic or counterfeit.
             stored in a database. The entire workflow is divided into
             multiple phases, as detailed below:                ·   The training process involves minimizing loss functions
             1.  Data Collection via Web Scraping                  and improving accuracy through iterative learning.
             Web scraping serves as the foundation for building a robust     Validation:
             dataset. In this phase:                            ·   The trained model is validated using test data to ensure
               Sources:  Logos  are  scraped  from  multiple  online   it generalizes well to unseen logos.
                platforms, such as:                             4.  Logo Comparison and Matching
             ·   E-commerce websites: To detect fake products using   Once the model is trained, it can compare any submitted logo
                counterfeit logos.                              with authentic logos in the database:
             ·   Social  media  platforms:  To  identify  fraudulent     Similarity Scoring:
                accounts and ads.                               ·   The system computes  a similarity score  between  the
             ·   Digital marketplaces: To gather logos used in product   submitted logo and genuine logos.
                listings.                                       ·   A  threshold  value  determines  whether  a  logo  is
                                                                   classified as authentic or fake.
               Tools and Techniques:
             ·   Libraries  like  BeautifulSoup  and  Scrapy  are  used  to     Detailed Analysis:
                scrape images and metadata from websites.       ·   Inconsistencies  such  as  mismatched  fonts,  incorrect
             ·   Automated  bots  extract  images  and  accompanying   color schemes, or improper alignments are highlighted.
                information, such as product descriptions, brand names,   ·   The analysis also pinpoints specific areas of the logo that
                and URLs.                                          deviate from the genuine design.
               Challenges Addressed:                           5.  System Output and Reporting
             ·   Duplicate or low-quality images are filtered during the   The system generates actionable outputs to help users and
                scraping process.                               brands take corrective measures:
             ·   Irrelevant images and non-logo elements are removed     Detection Results:
                using image classification models or heuristics.   ·   A detailed report is created, including:
             2.  Dataset Preparation                            ·   The classification result (authentic or counterfeit).
             Once the data is collected, it is pre-processed to ensure the
             model receives clean, high-quality input:          ·   Highlighted inconsistencies in the logo design.
                                                                ·   Confidence scores and feature-based analysis.
               Categorization:
             ·   Logos are categorized as authentic or counterfeit based     Alerts and Notifications:
                on known sources or brand databases.            ·   If counterfeit logos are detected on monitored platforms,

               Data Augmentation:                                 the system sends alerts to brands or administrators.
             ·   To enhance the robustness of the AI model, the dataset is   ·   Reports can be exported for legal or business purposes.
                augmented using techniques like:
                o  Rotation.                                    6.  Scalability and Automation
                o  Scaling.                                     To make the system scalable and efficient:
                o  Flipping.                                      Real-Time Monitoring:
                o  Color adjustments.                           ·   The system continuously scrapes online platforms for
               Metadata Association:                              new logos, updating the database and training data in
             ·   Relevant metadata such as image resolution, source, and   real time.
                timestamp  is  attached  to  each  logo  for  better     Self-Learning:
                organization.                                   ·   With every detection cycle, the system refines its model
               Labeling:                                          by incorporating new data into the training process.
             ·   Counterfeit logos are manually labeled during the initial
                                                                  Cloud Integration:
                stages to create a supervised learning dataset.   ·   The  system  can  be  deployed  on  cloud  platforms  to
             3.  AI-Based Detection Model                          handle large datasets and ensure fast processing speeds.
             The  core  of  the  system  is  the  AI  model,  specifically  a
             Convolutional  Neural  Network  (CNN),  designed  to  detect


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