Page 541 - Emerging Trends and Innovations in Web-Based Applications and Technologies

International Journal of Trend in Scientific Research and Development (IJTSRD)
Special Issue on Emerging Trends and Innovations in Web-Based Applications and Technologies
Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470

WearItRent: An Innovative Approach to Redefining
Fashion with Local Shop-Based Clothing Rentals

4
3
2
Laxmikant S. Gakhare , Ayush R. Ghatole , Prof. Poonam Kale , Prof. Anupam Chaube
1
1,2,3,4 Department of Science and Technology,
1,2,3 G H Raisoni Institute of Engineering and Technology, Nagpur, Maharashtra, India
4 G H Raisoni College of Engineering and Management, Nagpur, Maharashtra, India

ABSTRACT This paper explores the motivation, design, and potential
The rise of fast fashion has led to significant environmental impact of WearItRent. It highlights the platform’s ability to
concerns, including excessive waste and resource depletion. empower local businesses, reduce environmental harm, and
In response, the clothing rental market has emerged as a cater to the evolving preferences of modern consumers
sustainable alternative. This paper introduces WearItRent,
an innovative online platform designed to connect local By connecting shop owners and consumers, WearItRent
shops offering clothing rental services with consumers supports small businesses while empowering individuals to
seeking affordable and eco-friendly options. By leveraging embrace eco-friendly practices. Through features such as
advanced web technologies and user-centric design geolocation-based searches, real-time inventory updates,
principles, WearItRent aims to simplify the rental process, secure payment gateways, and easy-to-use interfaces,
enhance accessibility, and foster community engagement. WearItRent redefines how fashion is accessed, consumed,
The platform integrates real-time inventory management, and shared in the digital era.
secure payment gateways, and a location-based search Key features such as location-based search, real-time
feature to optimize user experience. Initial studies suggest inventory updates, secure payment gateways, and seamless
that WearItRent has the potential to reduce textile waste, user experiences make WearItRent a convenient and eco-
support local businesses, and provide consumers with a friendly choice. By facilitating sustainable consumption and
convenient and sustainable alternative to traditional championing circular fashion, WearItRent is reshaping the
shopping. Future work includes expanding the platform’s fashion industry and paving the way for a more responsible
capabilities to include personalized recommendations and future.
scalability for larger markets.
2. Related Work :
The rise of online platforms for various industries has
KEYWORDS: Clothing rental, sustainability, local businesses, spurred innovations in connecting consumers and service
online platform, textile waste reduction, inventory providers. In the context of clothing rentals, several
management platforms have emerged to address this need, yet many focus
predominantly on high-end fashion or cater to urban
1. INTRODUCTION markets, leaving local businesses underserved.
In an era where sustainability has become a global priority,
the fashion industry—long criticized for its environmental Previous studies have explored the development of rental
impact—is undergoing significant transformation. The fast services in different domains, emphasizing the importance of
fashion model, characterized by mass production and user experience and accessibility. For example, existing
disposable trends, has contributed to excessive textile waste platforms like Rent the Runway and Style Lend have
and resource consumption. Recognizing these challenges, the highlighted the significance of seamless online interfaces
concept of clothing rental has gained traction as a combined with robust inventory management. However,
sustainable alternative. these solutions often exclude small, local retailers who lack
the technical infrastructure to compete in the digital market.
WearItRent seeks to address the gap between consumer
demand for rental services and the accessibility of such Research has also emphasized the environmental benefits of
options, particularly from local shops. By providing a rental services, noting substantial reductions in textile waste
centralized platform, the initiative aims to connect and carbon emissions. Studies have demonstrated that
consumers with a wide range of affordable and stylish collaborative consumption models can significantly mitigate
clothing while supporting small businesses. This dual the environmental impact of fast fashion, aligning with
approach not only promotes sustainable fashion but also global sustainability goals.
stimulates local economies. WearItRent distinguishes itself by integrating local shops
into the digital ecosystem, providing them with tools to
The platform leverages advanced technologies to enhance
user experience and operational efficiency. Key features manage inventory and attract customers efficiently. This
include a real-time inventory system for shop owners, inclusive approach not only fills a market gap but also
location-based search for users, and a seamless transaction strengthens community ties while promoting eco-friendly
process. By bridging the gap between local suppliers and practices. By building on the lessons and limitations of
tech-savvy consumers, WearItRent aspires to redefine how existing platforms, WearItRent aspires to redefine the
people approach fashion, making it more inclusive and clothing rental landscape through a more localized and
environmentally responsible. inclusive strategy.

IJTSRD | Special Issue on Emerging Trends and Innovations in Web-Based Applications and Technologies Page 531