Page 63 - Emerging Trends and Innovations in Web-Based Applications and Technologies

International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470

Figure 4 confusion matrix
With diagonal entries denoting accurate predictions and off-diagonal ones denoting misclassifications, the confusion matrix
illustrates how well a model predicts the right classes. Class 0 has the highest accuracy, Class 1 performs moderately, and Class
2 has more misclassifications, suggesting a possible class imbalance. These are important findings.

Figure 5.Experimental Results
Results of the "The Free Aqua Wave" campaign showed a notable 30% rise in brand awareness after the campaign.
 Videos have the highest engagement rate (70%) followed by reels and narrative.
 The audience's sentiment was 85% positive with very few negative comments.
 Over the course of four weeks, conversion rates steadily increased to 25%.

IJTSRD | Special Issue on Emerging Trends and Innovations in Web-Based Applications and Technologies Page 53