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VII. CONCLUSION Understanding the functional building blocks of social
The "Free Aqua Wave" campaign demonstrates how social media. Business Horizons, 54(3), 241-251.
media may revolutionize brand marketing by emphasizing https://doi.org/10.1016/j.bushor.2011.01.005
its potential for expansion and client retention.2"The Free [6] Kotler, P., Kartajaya, H., & Setiawan, I. (2016).
Aqua Wave" demonstrates how creative social media Marketing 4.0: Moving from Traditional to Digital.
marketing techniques may increase brand awareness and Wiley.
engagement in online markets. The "The Free Aqua Wave"
case highlights how social media marketing may [7] Gligorijevic, B., & Leong, B. (2011). Trust, reputation
revolutionize contemporary brands. Authenticity, audience and the small firm: Building online brand reputation
knowledge, and ongoing innovation should be given top for SMEs. Decision Support Systems, 52(2), 342-352.
priority by companies hoping to duplicate its success. Social https://doi.org/10.1016/j.dss.2011.10.015
media is a dynamic platform for creating enduring brand [8]
advocacy and deep connections, not just a marketing tool. Smith, A. N., Fischer, E., & Yongjian, C. (2012). How
The Free Aqua Wave has effectively changed its approach to does brand-related user-generated content differ
social media, which has led to a notable increase in brand across YouTube, Facebook, and Twitter? Journal of
awareness and interaction. Within six months, platform- Interactive Marketing, 26(2), 102-113.
specific tactics, like those used on Instagram and TikTok, https://doi.org/10.1016/j.intmar.2012.01.002
increased overall impressions by 50% and follower growth [9] Haenlein, M., and A. M. Kaplan (2010). Come together,
by 40%. Engagement rates rose by 30% as a result of users throughout the world! social media's
interactive advertising that included live Q&A sessions and opportunities and challenges. 59–68 in Business
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community development and a variety of content types. media-marketing-trends-2023/
VIII. FUTURE SCOPE [11] Hub for Influencer Marketing, 2023. Trends and
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commerce and environmental initiatives. advertising
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