Page 533 - Emerging Trends and Innovations in Web-Based Applications and Technologies

International Journal of Trend in Scientific Research and Development (IJTSRD)
Special Issue on Emerging Trends and Innovations in Web-Based Applications and Technologies
Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470

WearItRent: Bridging Local Shops and Consumers
with Sustainable and Affordable Fashion Choices

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Aditya Walde , Anish Dhamde , Prof. Poonam Kale , Prof. Anupam Chaube
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1,2,3,4 Department of Science and Technology,
1,2,3 G H Raisoni Institute of Engineering and Technology, Nagpur, Maharashtra, India
4 G H Raisoni College of Engineering and Management, Nagpur, Maharashtra, India

ABSTRACT friendly design, and efficient logistics. The overarching goal
"WearItRent" presents a groundbreaking platform aimed at is not only to provide fashionable options at accessible price
connecting local fashion retailers, such as boutiques and points but also to contribute positively to environmental
independent designers, with consumers seeking sustainable conservation efforts by minimizing waste and promoting a
and affordable clothing options. The fast fashion industry, circular economy in the apparel sector.
which is expanding rapidly, presents significant
environmental and social issues, including excessive waste, Furthermore, this paper delves into the driving trends
resource depletion, and exploitative labor practices. This influencing the online clothing rental market, such as
sustainability, the proliferation of e-commerce, and the
study explores how "WearItRent," a peer-to-peer rental
platform, can tackle these challenges by promoting a adoption of digital technology. By understanding these
circular economy model within the fashion sector. trends, WearItRent can position itself strategically within a
competitive market and identify opportunities for
innovation and growth. Through a thorough analysis of
KEYWORDS: Online clothing rental, Rent fashion, Eco-friendly market dynamics, consumer behavior, and potential
clothing, Affordable fashion, Fashion sustainability, Clothing challenges, this research aims to illuminate the path forward
subscription service, Rent designer clothes, Rent outfits for for WearItRent, ensuring its alignment with consumer values
events, primium outfits and clothing options and global sustainability goals.
II.
I. INTRODUCTION RELATED WORK
Welcome to WearltRent, your ultimate destination for Online clothing rental services have gained significant
stylish, high-quality clothing without the commitment of popularity in recent years as an alternative to traditional
buying. Our online clothing rental service allows you to retail shopping, catering to the growing demand for
access a wide range of trendy outfits for every occasion— sustainable fashion choices. Several notable platforms have
whether it’s a formal event, a casual outing, or just a pioneered the rental clothing model, each with a unique
wardrobe refresh. We believe in making fashion more approach to meeting the needs of diverse consumers.
sustainable and affordable, so you can enjoy the latest styles One of the most established companies in the field, Rent the
while minimizing waste and reducing your environmental Runway, offers a wide selection of high-end, designer
impact. With easy rental options, fast delivery, and hassle- dresses and casual wear for both short-term rentals and
free returns, WearltRent makes looking your best easier than subscription services. Their platform is known for its broad
ever. Join us in embracing a more sustainable, fashionable, inventory and easy-to-use interface, catering to customers
and cost-effective way to dress! who want luxury fashion at a fraction of the price. They also
provide a flexible subscription model that allows users to
In recent years, the fashion industry has undergone a
significant transformation, propelled by the growing access multiple outfits per month, fostering a more
awareness of sustainable practices and the increasing sustainable approach to fashion consumption.
demand for cost-effective clothing solutions. As consumers Similarly, companies like HURR Collective in the UK focus on
seek alternatives to fast fashion's environmental toll, the rise creating a circular economy by offering rentals of both
of online clothes renting platforms has emerged as a everyday and high-end fashion items. Their platform allows
compelling solution. WearItRent aims to capitalize on this customers to rent clothing for specific occasions or as part of
evolving landscape by providing a seamless and innovative a more extensive subscription service, promoting
online platform for renting a diverse range of apparel, sustainability and affordability in equal measure.
catering to the modern consumer's desire for both style and
In addition, newer startups such as MyWardrobeHQ have
sustainability. This research paper explores the vision,
operational framework, and future potential of WearItRent, also entered the market, focusing on premium event wear
highlighting the critical role it plays in reshaping fashion rentals, offering everything from wedding attire to cocktail
dresses. These platforms have capitalized on the niche
consumption while promoting responsible buying habits.
market of consumers seeking exclusive outfits for one-time
The platform is designed to meet the needs of a diverse events, making high-end fashion more accessible and cost-
demographic, from fashion enthusiasts looking for unique effective.
pieces for special occasions to consumers seeking everyday
wear without the commitment of ownership. By leveraging Despite these advances, challenges remain for the online
technology, WearItRent aims to enhance the customer clothing rental industry, such as ensuring garment quality,
experience through personalized recommendations, user- managing inventory efficiently, and expanding brand trust.

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