Page 534 - Emerging Trends and Innovations in Web-Based Applications and Technologies

International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
However, the success of these platforms demonstrates and exchange garments regularly. These platforms have not
growing consumer interest in rental fashion as a means to only facilitated a more accessible and dynamic wardrobe but
promote sustainability, reduce waste, and enjoy versatile, have also set a precedent for integrating technology with
on-demand wardrobes. As the industry evolves, it is likely fashion retail.
that these models will continue to influence and shape the Research has also examined consumer motivations for
future of fashion consumption.
engaging with clothing rental services. A study conducted by
The emergence of online clothes renting platforms has K. Nguyen et al. (2020) identifies key factors such as
sparked significant interest in both academic and perceived value, social influence, and environmental
commercial arenas, highlighting the convergence of concerns as significant drivers in the decision-making
technology, sustainability, and consumer behavior in the process. These insights reveal that a strong emphasis on
fashion industry. Existing literature showcases the sustainability and convenience resonates deeply with
transformative potential of clothing rental services as a modern consumers, suggesting that future platforms must
response to the environmental challenges posed by fast align their offerings with these values to capture market
fashion. One notable study by McKinsey & Company (2021) share. Additionally, a growing body of work explores the
posits that the rental and resale markets could comprise up psychological aspects of renting versus buying apparel,
to 25% of the fashion industry by 2030, a clear indication of noting that renting allows consumers to experience variety
shifting consumer attitudes toward ownership and while minimizing financial and emotional attachment to
sustainability. This shift has been echoed in various market items.
analyses, which underline the growing importance of
It is essential to recognize the challenges faced by existing
circular fashion and its alignment with consumers' desires online clothes renting platforms that WearItRent may need
for access over ownership.
to navigate. Issues such as logistical complexities, inventory
Several pioneering platforms have preceded WearItRent, management, and consumer trust regarding hygiene and
each contributing unique features and innovative strategies quality remain pivotal challenges in the rental model. For
that have shaped the online clothing rental landscape. Rent instance, a study by K. J. Grubb and A. R. McCarthy (2021)
the Runway, established in 2009, is one of the original highlights the logistical hurdles involving the cleaning,
disruptors in this space, primarily aimed at providing maintenance, and timely delivery of rental items, as well as
designer apparel for special occasions. Its business model the importance of establishing robust return processes to
has paved the way for other platforms by demonstrating that enhance customer satisfaction. As WearItRent enters this
consumers are willing to engage in a rental economy for competitive market, understanding the successes and
high-quality fashion items. Additionally, services like Le Tote limitations of prior platforms will be crucial for developing a
and GlamCorner have expanded the offerings by focusing on resilient business strategy.
subscription-based models, allowing customers to receive
III. PROPOSED WORK
The proposed online clothing rental platform aims to address gaps in the existing market by focusing on user convenience,
sustainability, and a diverse range of fashion choices. While current services primarily cater to high-end designer clothing or
occasion-specific rentals, the goal of this platform is to offer a broader selection of everyday wear, casual outfits, and seasonal
collections, alongside premium fashion options. Our platform will prioritize affordability, ease of use, and an eco-conscious
approach to fashion, targeting a wider demographic of consumers interested in sustainable alternatives to fast fashion.

Fig: Block Diagram

IJTSRD | Special Issue on Emerging Trends and Innovations in Web-Based Applications and Technologies Page 524