Page 112 - Combine

International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470

Figure 1 The world's leading brands and their values (The Global Top 10) [5]
Brand awareness is an important element of the marketing strategy, and geographical indicators contain information about the
features of the product related to its origin. They serve as a means of individualizing the product in the market, giving
consumers the opportunity to distinguish clearly the product from other products based on its geographical origin. One of the
important tasks facing us is to increase the authority of national producers and ensure the added value of products.
In Uzbekistan, there is no precise data on the share of intellectual property in the country's GDP, which is a very small amount.
One of the main reasons for this is that our country has a poorly established system for evaluating intellectual property objects.
These indicators are determined by the number of industrial property objects transferred and registered with the intellectual
property organization in our country (Figure 2).[7]

Figure 2 IP (Intellectual property) filings and Economic Growth [7]
Source: WIPO statistics database; last updated 03/21
The figure 3 shows that the GDP of Uzbekistan tends to grow. In proportion to this, for the period 2010-2019, the number of
registered objects of industrial properties - inventions and trademarks increased, in particular, the invention increased by 1.2
times, the trademark by 2.1 times, and the number of industrial designs remained unchanged (Figure 3).[7]

Figure 3 IP (Intellectual property) filings and Economic Growth [7]
Source: WIPO statistics database; last updated 03/21

ID: IJTSRD40072 | Special Issue on Innovative Development of Modern Research Page 107