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International Journal of Trend in Scientific Research and Development (IJTSRD)
Special Issue on Innovative Development of Modern Research
Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470

On the Problem of Preserving the Ecological Purity

of the Language in the Linguocreative Media Space

Ibrokhimova Mokhinurkhon Ahrorkhon Kizi

Master's Student of the Direction "Linguistics: Russian Language" of FerSU, Uzbekistan

ABSTRACT But nevertheless, adequate perception of the lexical form of
The article attempts to analyze the problem of the ecology new words unusual for language and widespread use, in
of language within the framework of a new direction of particular in the media space, “fixes” it so much in the minds
linguistic thought. of speakers and listeners that they gradually begin to acquire

the meaning of a norm. In this sense, as a reverse process of
KEYWORDS: ecology, language, concept, ecolinguistics,
this phenomenon, the disappearance of the eradicated
relationship, ecological purity, derivation classical forms of words due to their "displacement" as a
result of the results of linguistic creativity is also observed. If
The close relationship between the ecology of nature and the we consider the language as a reflection of the soul of the
ecology of language as a part of culture revived a new term nation, the traditions of the people, the primary factor in the
and a whole direction in modern linguistics associated with awareness of its originality, the issue of preserving the
it - ecolinguistics, which, in turn, was introduced into ecological purity of the language becomes especially
scientific circulation by the American linguist Einar Haugen
relevant. At the moment, due to the expansion of technical
[Ionova 2010: 87].Being the founder of the concept of capabilities in communication and their features of
ecology of language and the founder of the theory of ecology functioning, there is a tendency to replace verbal
of language, Haugen in 1970 defined the ecology of language communication with sign, or non-verbal. The social
as a science that studies "interactions between any language characteristics of the language change somewhat.
and its environment, environment" codes ”(quoted from Increasingly, the author's neologisms, slangs, jargons are
[Rarenko 2003: 73]). There are also a number of other adjacent to a number of literary words. Understanding the
conflicting opinions on the correlation of the authorship of process of formation of this kind of words will help to
this term and even the correlation of the terms identify the reasons for such a wide use of them in the
"ecolinguistics", "ecology of language / languages", "linguistic speech of native speakers. So, the formation of the dictionary
ecology" and "linguoecology" / "linguistic ecology". As a rule, of the so-called "systemic" slang - occurs at the expense of
these terms are used as synonymous (see, eg, [Moiseenko
the same sources and means that are characteristic of
2007; Ogdonova 2009: 122 and many others]), however, language in general, and Russian in particular. Having
attempts are being made to differentiate them. The term appeared in such a grotesque guise, the borrowed slangism
"ecolinguistics" is used to refer to all areas of research that immediately actively enters the system of inflection: girl -
link ecology to linguistics. girls, girls, street - to street, perent - with perent, zipper"
This is how it is defined by Alvin Phill (after [Ionova 2010: lightning "- zipper, byte" white "- byte. It is interesting to
88]), and after him other scientists. According to Alvin Phill, note that some foreign words, which have long been
"the ecology of language (s) examines the interaction assimilated by the Russian language, seem to be re-adopted
between languages (with the aim of preserving linguistic in a different meaning (and sometimes with a different
diversity)"; “Environmental linguistics uses the methods and stress) and already in this meaning form derivatives: record
principles of ecology to learn a language (for example, the (record) - "gramophone record"; record - "plate"; rally -
concept of an ecosystem)”; “Linguistic (linguistic) ecology "meeting"; smitingnutsya - "to meet"; ring - "phone"; ringing,
studies the relationship between language and tringanut - "to call by phone", ringushnik - "a notebook with
environmental problems” [Ibid.]. phone numbers"; speech - "conversation"; to speak, to speak
- to "talk".
It is advisable to consider the object of ecolinguistics such
manifestations of linguistic signs or units in which identical Affixation, as a means, is very productive and with
features of independent disciplines such as ecology and primordial Russian roots: ottyag - "pleasure", to be
linguistics are clearly indicated at the junction of the general delayed - "to receive pleasure, indulge in fun; pin up -
laws of their existence. And as the subject of this direction, it "pay attention, cling, mock, get carried away"; joke -
is customary to consider various aspects of the functioning of "something that you can laugh at, what you can get
languages and discourses in their social and natural carried away with"; prankster, prank - "one who loves to
environment. find fault,
The next powerful source of the formation of the lexical
At the present stage of the development of media discourse,
composition of slang is metaphor. Here are metaphors
an important role is played by the problems of linguistic
proper (such as pussy - "narrow triangular dark
creativity, which in turn affects linguistic ecology. The
tendency of the formation of new words, terms and related glasses", zagolyak - "complete absence of anything",
extinguish - "kill"), and metonyms (such as hairy -
concepts does not always obey the traditionally accepted
"hippies").
linguistic laws of a particular language. Sometimes there is
even a clear contradiction of new formations with the basic In metaphor, there is often a humorous interpretation of the
structure of the whole word-formation system. signified. As an example, let's call metonyms: splevich -

ID: IJTSRD40024 | Special Issue on Innovative Development of Modern Research Page 77