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"ephedrine, a medicine for the common cold, which is used If all structural, linguistic and stylistic norms are observed in
as a narcotic drug"; shaggy - "bald"; or metaphors with an speech, but "the choice of goals is determined by anti-values
ironic connotation a basketball player is a "short man." (moral, existential, aesthetic, etc.)," then such speech is a
manifestation of speech anti-culture, this concept is so
Compared with the three named (foreign borrowing,
understood. In other words, the goal set also determines the
affixation and metaphor), the share of other sources of the
degree of environmental friendliness of speech. The degree
formation of the lexical fund of youth slang is insignificant.
of environmental friendliness of speech should be
Borrowing thieves' argotisms: lawlessness - "complete determined taking into account the goal of the performed
freedom, revelry"; ksiva - "documents"; wet - "beat, kill." speech behavior and its linguistic implementation.
Antonomazia (proper noun as a common noun): Levis, Bibliography:
Louis "jeans"; Masha, Natasha - "girl"; listening to [1] Ионова С. В. К вопросу о признаках экологичности
Mendelssohn - "to be present at the marriage текстовой коммуникации // Вестник
ceremony"; to drive mumu - "to lie". Волгоградского государственного университета.
Сер. 2., Языкознание. 2011.
Synonymous or antonymic derivation (one of the
components of a phraseological unit is replaced by a [2] Моисеенко А. В. Некоторые лингвоэкологические
close or opposite word of the national language or особенности субстандартной синонимии в
slang): to hammer in a joint - "fill a cigarette with a drug английском и русском языках // Вестник
for smoking" - to nail a joint - to nail a joint - to nail a Челябинского государственного университета.
joint; get on a needle - "start using drugs on a regular Серия «Филология. Искусствоведение». 2007. №
basis" - get hooked; add a needle - "teach someone to use 13. С.65–71.
drugs" - add a screw - add a jeff; get off the needle - "stop [3] Огдонова Ц.Ц. Концептуальные основания
using drugs" - get off the needle - jump off the needle.
лингвоэкологической парадигмы научных
In addition, this series can be continued by describing such исследований // Альманах современной науки и
linguistic manifestations as truncation of roots, addition of образования. Тамбов: «Грамота», 2009.
roots, universalization, abbreviation, etc. These processes [4] Раренко М. Б. 2003.01.007. Хрестоматия по
are especially vividly observed in the media space, where эколингвистике: язык, экология и окружение. The
there is a "shift in communication towards non-
ecolinguistics reader: language, ecology a. / Ed. By Fill
environmental friendliness", which is confirmed by
a. A. P. Muhlhausler. L. N. Y., 2001. 296 p. //
"environmental disasters", for example, such as the influx of Социальные и гуманитарные науки.
foreign words, stylistic decline in speech, its jargonization,
Отечественная и зарубежная литература. Серия 6:
vulgarization, stamping, the use of obscene words and
Языкознание. Реферативный журнал. 2003. № 1.
expressions, disregard for the formulas of politeness,
С.70–80.
depletion of the vocabulary of native speakers.

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